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Sliced MERMAID
Ukraine
Client: Global Fish
Agency: MEX Advertising
Production: DayNight
Production Manager: Bogdan Shevchenko
Creative Director: Egor Kharkiv
Photographer: Olena Moss
Retouch: Olesya Morskaya, Olena Moss


The print advertisement "MERMAID" was created for the sub-brand Seafood Delicatessen in Ukraine in 2009.The client is a shop of rare marine delicacies, hidden far away in an industrial zone.The challenge was to get people talking about the store, attract more customers and increase sales. Visits doubled in the first two months of the campaign. Sales growth—35%.

Showcases and interior
1st place

Best use of Print Media
2 place

Media Projects
3rd place
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